SELECTED WORK / THE PROJECT COLLECTION

Different businesses.
Distinct challenges.
Considered solutions.

Each case study shows the client, the problem, what I built, the stack and screenshots of the finished site. Find the work closest to your business, then book a call to talk about yours.

THE COLLECTION13

Published case studies.
Real work. Room for what’s next.

EXPLORE THE WORK
FIND YOUR REFERENCE POINT

The work, in focus.

AI WordPress Website DevelopmentHome & local services01

Grill Clean Up

Grill Clean Up cleans, repairs and services grills across four Pennsylvania counties and has 55 five-star Google reviews. Most people don't know grill cleaning is a service you can buy, and a clean grill is hard to sell in words. I built a WordPress site that proves the result with before-and-after sliders and publishes all 238 municipalities it serves for local search.

Shopify Store DevelopmentApparel & gift brands02

Life Force Enterprise

Life Force Enterprise sells motivational apparel, drinkware, wall art and gifts that people buy for the words printed on them. Its store mixed four product types into one catalogue and lost the brand's message as soon as shopping began. I rebuilt it as a mobile-first Shopify store with clear categories, the brand voice carried through to the product pages and a shorter path to cart.

Shopify Store DevelopmentBeauty & skincare03

URSKIN Beauty

URSKIN Beauty is a founder-led, Black-owned skincare brand whose Vitamin C formulas are made for melanin-rich skin. Its real difference was buried in ingredient lists, and trying the full routine meant risking $154. I built a Shopify store that states the founder's reason first, shows the four products as one ritual and makes a $29.99 trial kit the obvious first buy.

Shopify Store DevelopmentFood brands04

Kimchi Château

Kimchi Château is the business of Honglim Yu, a fourth-generation Korean fermenter and Master Artisan who makes kimchi at Château de Devay in Burgundy. She needed one store that sells jars and books workshops, and that answers the doubt about Korean food made in France. I built a Shopify store that leads with her provenance, keeps shopping and booking apart and takes workshop bookings through Koalendar.

AI WordPress Website DevelopmentHealthcare & wellness practices05

Women Born For More

Women Born For More is the practice of Tracie Taft, a clinical hypnotherapist and EFT and NLP practitioner with nearly two decades of experience and more than 2,100 clients. Her four offers had no clear way in, and her visitors research quietly and won't phone a stranger to ask about the work. I built a WordPress site with a page per programme, a free meditation as the first step and Acuity booking that needs no call.

AI WordPress Website DevelopmentBeauty & skincare06

Cocoa By Design

Cocoa By Design is an organic spray tan studio in Fountain Valley, California, run by Corrie Arleen Benson since 2017. Her work was almost invisible online, prices were hidden and every booking came in by phone or DM, often mid-appointment. I built a WordPress site with prices on every service, plain prep and aftercare guides, Vagaro booking on every page and local SEO for Orange County.

AI WordPress Website DevelopmentMarine & yachting07

Boat Promote Marine Media

Boat Promote Marine Media is run by James Dumergue, a luxury yacht captain who films and photographs vessels for yacht brokerages and private owners. Five services, a pricing ladder and a varied portfolio needed a premium site, and no off-the-shelf portfolio plugin fitted the brand. I built a custom WordPress design system with a page per service, packages compared on one screen and a portfolio plugin written for this site alone.

AI WordPress Website DevelopmentHome & local services08

Magic Wave Express Car Wash

Magic Wave is an express car wash in Tulare, California, running Ride & Shine equipment that no other site in the Central Valley has. The equipment was premium but the online presence wasn't, the four membership tiers were hard to compare and enquiries had nothing to catch them. I built a mobile-first one-page site that puts all four plans side by side and sends every booking request into a CRM that replies 24/7.

Shopify Store DevelopmentSupplements & health foods09

NutraSentials

NutraSentials is a wellness brand selling natural supplements with research-backed formulas and real dosages. In a market where every brand claims high quality, the detail that set it apart was hard to find. I built a Shopify store that puts ingredients, dosages and sourcing above the buy button, then makes checkout easy on a phone.

AI WordPress Website DevelopmentLaw firms10

San Diego Law Firm

San Diego Law Firm, APC is a personal injury practice led by attorney Aaron Steigerwalt, handling auto accident, wrongful death and sexual harassment claims. It was losing mobile searches to bigger firms, its three practice areas were blurred into one page and nothing caught enquiries after hours. I built a mobile-first website with a page per practice area, local SEO for San Diego searches and a CRM that replies to every enquiry around the clock.

Shopify Store DevelopmentSupplements & health foods11

OH RAW

OH RAW sells sea moss gummies in three flavours, made with wild-harvested Caribbean sea moss. Most shoppers had never heard of sea moss, and the old store buried both the ingredient story and the quality proof. I rebuilt it as a mobile-first Shopify store that explains sea moss in seconds, puts testing and certifications beside the price and gets shoppers to checkout in three taps.

AI WordPress Website DevelopmentHealthcare & wellness practices12

ShephDa Signature Mobile Wound Care

ShephDa Signature Mobile Wound Care is a nurse-practitioner-led practice in Rosharon, Texas, treating complex wounds in patients' homes. Referrals were strong, but the old website didn't clearly explain the service, the coverage area or insurance. I built a WordPress site that puts those answers first, with pages for 17 counties, booking and referral forms and a HIPAA-compliant CRM that follows up automatically.

Shopify Store DevelopmentBeauty & skincare13

Beautellionaire

Beautellionaire is a beauty brand and lash academy that sells professional lash products, online certifications and beauty education. It needed one store that could hold products, training and services without confusing buyers. I built a mobile-first Shopify store with an SEO-focused structure that brings the shop, the academy and the certifications together.

LET’S FIND WHAT’S NEXT

Let’s make your next
project worth exploring.

Bring your idea, your challenge, or simply your curiosity. We’ll find a practical place to start.

A focused conversation. An honest recommendation. No pressure.