Busy on every channel, winning on none
Marketing spend disappears without producing customers for six common reasons. Most businesses running their own marketing have at least four of them.
Every channel has its own plan
The ad says one thing, the Instagram bio another and the email something else again. Nobody decided what the offer is, so no channel reinforces the others.
Ads point at the homepage
Someone clicks an ad about one specific service and lands on a page about everything you do. They leave, and you pay for the click either way.
No one can name the source
Ask where last month's customers came from and the answer is a guess. Without conversion tracking you are not running campaigns, you are funding them.
Posting to stay visible, not to sell
A calendar full of content with no offer in it. Consistency without a next step shows up in engagement numbers, not in the bank.
Budget spread too thin to work
Three hundred dollars split across four platforms wins on none of them. One channel funded properly beats four funded badly.
Nothing ever gets switched off
Campaigns that stopped working months ago keep spending because nobody reviews them. The fix is not more budget. It is a monthly decision about what to stop.
What every AI digital marketing plan includes
- One offer, one message. Before anything is bought or posted, we agree what you are selling and to whom. Every channel then says a version of the same thing.
- Paid ads built and managed. Google, Meta, TikTok or LinkedIn, depending on where your buyers are. Written, targeted, launched and adjusted, not set up once and left.
- Landing pages that match. Each campaign gets a page about that one thing, with one action on it. It is the cheapest performance gain available and the one most often skipped.
- Social content with a point. A calendar of posts built from your real work, written and scheduled for you, each one leading somewhere.
- Email that follows up. Campaigns and sequences to the list you already have, because the cheapest customer to win is one who already gave you their address.
- Tracking and a plain report. Conversion tracking set up properly, then one monthly report on enquiries, cost per enquiry and which channel earned its money.
The AI drafts ads, posts and emails in volume and flags what is underperforming early. A person still decides what goes live.
AI digital marketing packages and pricing
Every package is month to month. No twelve-month contract and no percentage of your ad spend: a flat fee, so my incentive is never to make you spend more.
| Package | Price | Term | What is included |
|---|---|---|---|
| Launch: one channel, done properly | From $700 a month | Month to month | 1 paid channel managed; offer and message defined; 1 landing page built; conversion tracking set up; 8 social posts per month; 1 email campaign per month; monthly report |
| Grow: two channels, full funnel | From $1,400 a month | Month to month | Everything in Launch; 2 paid channels managed; retargeting campaigns; 3 landing pages built; 20 social posts per month; email sequences and campaigns; A/B testing on ads and pages; monthly strategy call |
| Scale: multi-channel or multi-location | From $2,800 a month | Month to month | Everything in Grow; 4+ paid channels managed; video and creative production; unlimited landing pages; 40 social posts per month; full lifecycle email program; creative testing program; fortnightly strategy calls |
Ad spend is separate, and it stays yours
You pay Google, Meta or TikTok directly from your own account, and I never take a cut. Budget at least $500 to $1,000 a month per channel for the data to mean anything. Below that, spend the money on your website instead.
SEO is not included here. It is a separate service, AI SEO services for Google and AI answers, and on the first call I will tell you which of the two your money should go to first.
How an AI digital marketing engagement runs
Five stages, then monthly iteration.
- Offer first. What you sell, who buys it and why they choose you over the alternative. Everything downstream is a version of this.
- Pick the channels. Where your buyers already are, matched to what your budget can fund. Usually fewer channels than you expected.
- Build. Ads written, audiences built, landing pages made, and tracking set up and tested before a single dollar goes live.
- Launch small. Start at a budget you would not mind losing, find what works, then put money behind that.
- Review and reallocate. Every month: what produced enquiries, what did not and what gets switched off. Reported in enquiries and cost per enquiry, not impressions.
Paid ads can bring enquiries in the first week, but month one is mostly learning which audience and message work. Expect a real read by month two and meaningful optimization from month three.
Where AI digital marketing fits
Ads only pay when the page they land on can sell.
- Ecommerce brands: paid social, retargeting and email for beauty and skincare brands, supplements and health brands and food brands.
- Local service businesses: search ads and matching landing pages for home services companies.
For store builds made to be advertised into, see Beautellionaire, Ohraw and NutraSentials. Every enquiry a campaign produces should land somewhere it gets followed up, which is what AI CRM integration and automation sets up.
Why work with Usama
- You work with me directly. The person who agrees your offer is the person who runs your campaigns.
- Flat fee, not a cut. One monthly fee whatever your ad spend, so there is no reason to push a bigger budget.
- Your accounts, your data. Ad accounts, pixels, audiences and lists stay in your name and under your control.
- Shipping since 2014. 1,400+ projects delivered for clients in 40+ countries.
- Honest advice. If ads are not the right move yet, or your website needs work first, I will tell you up front.
Book a free 30-minute call and tell me what you sell and what you spend now. I will tell you which channel deserves the budget, whether or not you hire me afterwards.