The client
Jeff and his crew clean, repair and service grills across four Pennsylvania counties: Chester, Delaware, Montgomery and Bucks. They have 55 five-star Google reviews, and they also sell grills and parts, with parts delivered nationwide.
The problem
Most people have no idea grill cleaning is a service you can buy. They scrub the grill themselves, give up, and eventually replace one that only needed a proper clean.
Words don't help much either. "Deep cleaned" and "like new" mean nothing until someone sees the before and the after side by side.
The old setup made both problems worse:
- Six services were buried under one heading.
- Four counties and 238 towns had to be covered, with nothing for local searches to land on.
- Every quote started with a phone call.
The brief: make the result visible in two seconds, then make the business findable across all four counties.
What we built
I built the site on WordPress as part of my AI WordPress website development service, with the proof up front and local search built in from the start.
- Before-and-after sliders as the main proof. Drag the slider and a black, crusted cook box becomes a clean one. For a cleaning service, that is the whole pitch.
- All six services set out in full. Each one explained properly instead of hidden under a single heading.
- All 238 municipalities published. Every town across the four counties is named on the site, so local searches land somewhere real.
- Reviews pulled in live. The 55 five-star Google reviews are syndicated onto the site instead of screenshotted.
- A quote from any page. A request form and click-to-call everywhere, because nobody scrolls back to the contact page.
The site runs on tools a field business can manage between jobs: WordPress for the site and a CRM for the quotes. Nothing needs a developer on call.
The result
The gallery is now the salesman. A homeowner drags the slider, sees the transformation and understands the service without reading a word of copy.
Behind that sits the reach: Chester, Delaware, Montgomery and Bucks counties, named municipality by municipality, plus nationwide parts delivery. Whichever page a visitor lands on, the quote form and the phone number are right there.
For more trades and local service work, see my home services website projects.
Stack
- WordPress
- CRM
