The client
OH RAW sells sea moss gummies in three flavours: soursop, dragon fruit and passion fruit. They are made with wild-harvested Caribbean sea moss, they are vegan and they have no fillers.
The product was strong. The store was not selling it.
The problem
Nobody buys a supplement they do not understand, and most shoppers arriving at OH RAW had never heard of sea moss. They landed on a page of colourful gummies with no idea what sea moss does, why 85% raw matters, or whether any of it was tested. In supplements, that doubt is the whole sale.
- Shoppers did not know what sea moss does.
- Ingredient and benefit claims were buried.
- Quality proof was missing at the point of sale.
- There were too many taps between browsing and the cart.
- The mobile experience needed rebuilding.
What we built
The store had to teach and sell in the same scroll. The brief: explain the ingredient in seconds, prove the quality claims, and remove every extra tap between wanting the gummies and buying them.
I rebuilt it as a mobile-first Shopify store development project on the platform's native stack. There is no page builder app slowing the theme down, and nothing the client has to keep paying a subscription for.
- Ingredient storytelling. Every product page explains what sea moss is, what its minerals do and why 85% raw matters, right where the shopper is deciding.
- The formula as a headline. The 85 / 10 / 5 formula is shown up front instead of sitting in small print.
- Trust beside the price. Certification badges, third-party testing, vegan and eco packaging labels and a 30-day guarantee all sit next to the buy button.
- A shorter path to cart. Filtered browsing, quick add to cart and a bundle upsell that lands before checkout, not after.
- A wholesale page. Retailers get their own page with pricing and a simple ordering process.
- Mobile first. Most supplement shopping starts on a phone and ends there too, so every page was built for the small screen first.
The result
The store now does the explaining. A first-time visitor learns what sea moss is, sees that the gummies are third-party tested and reaches checkout in three taps.
A comparison table sets OH RAW against five alternatives, and the 30-day guarantee sits under every buy button. The last objection is answered before it is asked.
When the ingredient itself is unfamiliar, the store has to teach before it sells. That is the starting point for the stores I build for supplements and health brands.
Stack
- Shopify
