The client
San Diego Law Firm, APC is led by Aaron Steigerwalt, an attorney who has worked both sides of litigation, for plaintiffs and for the defence. The firm takes auto accident, wrongful death and sexual harassment cases.
Personal injury is the most expensive corner of local search. The person looking for a lawyer has usually just had the worst week of their life. They search on a phone and call whoever comes up first and answers.
The problem
The firm competes with rivals who spend on billboards and television. It cannot outspend them, but it can outrank them on the specific searches that matter, and it can answer faster. The old setup did neither.
- The firm was invisible next to larger, louder competitors.
- Three practice areas were blurred into one page, so no single case type stood out.
- There was no mobile build, and the site was missing "near me" searches.
- Enquiries arrived with nothing to catch them, including the ones that come in at 3am.
- There was little on the page to reassure someone choosing a lawyer.
What we built
The brief came down to three things: be visible on a phone, be specific about the work, and never let an enquiry sit unanswered. This was an AI WordPress website development project, built mobile-first for people searching on the move.
- A page per practice area. Auto accident, wrongful death and sexual harassment each get their own page, keyword and schema.
- Local SEO built in. Local schema, San Diego signals and a clean structure, so "near me" searches find the firm on a phone.
- 24/7 lead follow-up. Web and social enquiries land in one CRM and get an instant reply, whatever time they arrive. The same flow offers a consultation booking.
- Trust where it counts. Attorney photography, testimonials and a clear reason to choose the firm sit beside every call to action.
The site runs on licensed, well-maintained tools rather than clever custom code. A firm needs a site that still works in three years, and any competent developer can take this one on.
It follows the same pattern I use for websites for law firms: one page per case type, strong local signals and an intake system that answers at any hour.
The result
Searchers now land directly on a focused wrongful death page instead of a generic practice page. That matters, because a family looking for help after a death should not have to read about car accidents first.
Every enquiry goes straight to the CRM, gets an instant reply and is offered a consultation booking. No lead waits for office hours, so the firm no longer loses the late night enquiry to whoever happened to answer first.
Stack
- WordPress
- CRM
