The client
Tracie Taft is a clinical hypnotherapist and EFT and NLP practitioner. Women Born For More is her practice, built on nearly two decades of work and more than 2,100 clients.
She offers one-to-one sessions, an in-person circle, an online programme and retreats.
Her work sells on trust alone. Someone considering it is usually researching quietly, often late at night, and is not going to ring a stranger to ask what it costs.
The problem
Two decades of practice were barely visible online. The four offers had no obvious starting point, and a cautious visitor had no way to sample the work before committing to it.
Circles and retreats also open and close, so anyone who arrived at the wrong moment had nowhere to go.
The brief: give a cautious visitor a way to try the work before paying for it, and a way to book that never involves a phone.
What we built
I built the site on WordPress as part of my AI WordPress website development service. It lets a visitor read, listen and decide on her own, then book without speaking to anyone.
- A page per programme. One-to-one, circle, online and retreats each have their own page and their own search terms, so each can be found on its own.
- A free meditation as the first step. The Sacred Stillness meditation lets a visitor hear Tracie's voice and try the work, and it turns her into a subscriber.
- Proof where doubt peaks. Eleven testimonials sit beside the booking buttons, not on a page nobody opens.
- Booking without a call. Acuity Scheduling handles the diary, so a 2am decision doesn't have to wait until morning.
- A waitlist for anything not open yet. Circles and retreats that are closed still collect names for the next round.
It all runs on tools a solo practitioner can manage alone: WordPress for the site and Acuity for the diary. Nothing needs a developer on call.
The result
The free meditation does the heavy lifting. A visitor who isn't ready to book can still hear Tracie's voice, try the work and join the list.
Nobody has to be ready on the first visit. Those who are book straight into Acuity. Those who aren't now have a reason to come back.
For more practices built on trust, see my healthcare and wellness website projects.
Stack
- WordPress
- Acuity Scheduling
