Why Houston firm websites lose clients before the first call
Houston is one of the largest legal markets in the country, and someone looking for a lawyer rarely compares more than a handful of firms. They pick from the first results, skim on a phone and call whoever makes it clear they handle this kind of case and answer quickly.
The firm sites I rebuild usually lose people in the same three places: one page that lists every practice area, a slow mobile site, and enquiries that sit in an inbox overnight while the client calls the next firm.
What I build for Houston law firms
- A page per practice area. Personal injury, family, criminal defense, immigration or business law each get their own page, their own search phrases and their own call to action. One page that lists everything rarely ranks for anything.
- Intake that answers at 3am. Every enquiry goes into a CRM, gets an instant reply and a short set of qualifying questions, and reaches the right person. Someone looking for a lawyer usually calls whoever replies first.
- Local SEO. LegalService and LocalBusiness schema, a tidy Google Business Profile and consistent firm details across directories, so Google can tell what you practice and where.
- A fast mobile site. Most people searching for a lawyer are on a phone, often in a stressful moment.
Within the Texas advertising rules
Lawyer advertising in Texas is regulated by the State Bar of Texas. I write and structure the site, and you or your compliance contact approve every claim, testimonial and case result before launch, so what goes live is what you have signed off.
SEO for Houston law firms
Legal searches are some of the most competitive in local search, so a new site alone rarely reaches page one. The AI SEO service adds the monthly work: practice area content, technical fixes, Google Business Profile, citations and link building through genuine outreach. It runs month to month with no lock-in contract, and everything built stays yours.
Prices
| What | Price | Timeline |
|---|---|---|
| Law firm website (Complete WordPress package): up to 12 pages, a page per practice area, local SEO, CRM intake | From $2,200 | About 2 weeks |
| CRM intake on its own: capture, qualify, route and follow up every enquiry | From $1,100 | About 5 days |
| Monthly SEO for a competitive market | From $1,400 a month, month to month | Ongoing |
Every build is a fixed price agreed in writing. A focused SEO retainer starts at $600 a month for a single-location firm. Hosting is separate, roughly $10 to $40 a month, paid by you directly.
Proof: a personal injury firm site
San Diego Law Firm, APC is a personal injury practice led by attorney Aaron Steigerwalt, handling auto accident, wrongful death and sexual harassment claims. It was losing mobile searches to bigger firms, its three practice areas were blurred into one page and nothing caught enquiries after hours.
The new site gives each practice area its own page, targets local searches and sends every enquiry into a CRM that replies around the clock. It shipped in one week for a fixed $3,000. More on the law firms page.
How a project runs from Houston
- Free 30-minute call in Central Time. I review your site, your practice areas and the firms you compete with first.
- Fixed-price proposal within a week, listing every page and the intake flow.
- Build with weekly demos. You or your compliance contact approve all copy before launch.
- Launch, then SEO if you choose it, with a monthly report you can read in five minutes.
